Business Benefits of Learning Photoshop
Business Benefits of Learning Photoshop
Adobe Photoshop is an essential tool for many people within their roles. From attention-grabbing blog images to engaging social media graphics , there are countless ways the software can make a hugely positive impact on your business. Here are 6 ways that Photoshop can benefit your business:
What is the advantage of learning Photoshop?
Creative control over marketing materials
You know how important marketing materials are for supporting your company's message. However, timewise and from a financial perspective outsourcing them can be an unnecessary expense. Paying to attend a Photoshop course ; allows you to save money and time as well as regain creative control over the messages you’re sending out to the public.
Photoshop improves your social media content
Images are the most shared content in the social media world. It’s in our nature to communicate visually and use professional-looking graphics to tell a story. Doing social media marketing the right way will enable you to cut through the digital noise and stand out, increasing your engagement and improving brand awareness. You can use Photoshop to edit and enhance your images as well as create graphics to support your content marketing strategy.
It helps you with sales
As well as reigning supreme on social media, images are a necessity for ecommerce companies. The perceived value of your product is often judged by the quality of your web design, which includes your images. Editing your product photography shots to make them look like the best on the market will encourage people to make a purchase.
Streamlined Communication
Using mismatched documents makes your company look unprofessional. A brand is how your client perceives you and every client-faced element that they interact with has a big influence on this. Unified communication provides a positive and recognisable link between staff and the company, sending a consistent message to your audience. You can make a big impact with something as small as adding a logo and branded typeface.
Perform Magic
The possibilities of Photoshop software are endless. You can edit photos, remove/add unwanted objects from your background, resize images for social media, straighten and crop images and add special effects.
The diversity of Photoshop also allows you to create and re-design your marketing materials, from letterheads to brochures. There really aren’t any limits to what you can do.
Meet and exceed job skill requirements
In today’s competitive climate, if you want to progress in your career you have to stand out as a valuable candidate. Photoshop skills may not be a key requirement, but it is definitely a skill that impresses employers. Learning Adobe Photoshop opens your role up to creative projects and gives you the ability to take on interesting tasks that you may have had to turn down in the past, making you a valuable asset to the company.
What careers use Photoshop?
There has been a huge rise in the number of traditionally administrative roles where some element of design skill is now a requirement. These skills are becoming as relevant as using a spreadsheet or Microsoft Word . Especially when administrative roles are expanding into areas such as social media or content creation. Other careers that use Photoshop include but are not limited to graphic designers, photographers, web developers, marketing managers, art directors, and more. The career opportunities are endless.
If you want to stay ahead of the game, Photoshop is a great place to start learning about design and visual communication. If you want to gain hands-on, practical experience, being taught by some of the top designers in the UK then take a look at our Photoshop courses. Master new techniques and discover your creative potential.
What should I learn after Photoshop?
If you’ve mastered Photoshop and are eager to improve your skills further, Adobe offers a wide range of design courses . You can complete a trinity by learning Illustrator and InDesign , both are highly used in the publishing, print, and online industries.
by Cristina Moraru | 22 Feb 21
4 Reasons Why Learning Photoshop is Good For Business
Photoshop is 30 years old this year. In the 90’s, it was the niche cutting edge tool that was embraced by designers and advertisers everywhere. The next decade, it became the business standard as the world moved online. Today, this photo-editing powerhouse is as ubiquitous as the word processor, part of everyday life for business people of every stripe.
In fact, taking a Photoshop course today is, or at least should be, a necessary requirement for some employees at almost any business. The ability to manipulate images is crucial for designers, developers, architects, publishers, advertisers, musicians, and just about any other line of work where presenting information is required. To celebrate Photoshop’s 25 anniversary, we look at 4 powerful ways in which learning Photoshop can improve your business.
It Cuts Your Marketing Costs
Every business uses marketing, and most of them pay an outside agency well for these services. Even if you use an outsourced marketing agency, however, that doesn’t necessarily mean that your company needs to rely on them for every single aspect of your marketing efforts. Paying to have someone attend a Photoshop course can give your business an internal resource for certain marketing aspects that could end up saving your business thousands over the course of time.
It Improves Your Social Media Content
Social media marketing is yet another business necessity that has developed in the last decade, and without a strong social presence your company is likely to fall far behind your competition. More and more business is driven through social sites, and images are far and away the most engaging content in the social media world. Long text posts are sure to scroll through your target audience’s feed without a second glance, but a polished and engaging image accompanied by short, catchy text is as close to a sure thing as you’ll get. For most businesses, the skills learned in a beginner’s Photoshop course will more than suffice for what is needed for your social efforts, but as long as you’re going that far you may as well take one step further and have them attend an intermediate or even advanced level Photoshop course.
It Gives Some Pop to Your Docs
Clear communication is one of the golden keys to good business, but documents of nothing but endless black letters on white backgrounds all but guarantee that the reader will struggle to get through the information, if they take the time to get through it at all. While it may not ensure that your memos get the attention they deserve, a nice logo at the top and some interesting graphics littered throughout the documents will go a long way in making them more palatable and well-received.
It Makes Your Products More Appealing
Images aren’t only king on social sites, and if your company sells a product online then they become an absolute necessity. And of course, the more appealing the image the more attention it gets. Taking a photo of your goods for display on your website can be accomplished with only your smartphone, so long as you’ve taken sufficient Adobe Photoshop Training to be able to edit them to be picture-perfect, pun entirely intended.
The bottom line is that Photoshop is a tool every business should master to some extent in today’s image-centric, online world, or even for flyers handed out on the street. There are many options for learning this valuable skill, but if your business is in the UK then we offer the best Adobe Authorised Photoshop courses in London, so contact us for more information. Oh, and happy birthday, Photoshop!
5 reasons why you should learn Photoshop
If you’re thinking whether you should sign up for a Photoshop course, learn Photoshop online by yourself or even if you’re just contemplating whether learning this program is worth your time at all, we give you five reasons why Photoshop could be beneficial for your professional and personal life.
Since the beginning of pandemic, we’ve all come to enjoy the benefits of working from home. A lot of people have used their quarantine time to pick up new skills or learn something for their own amusement. Either way, picking up new skills goes long way when it comes to all the changes we’ve been facing so far. Creating visual content has become our everyday routine. While the brands fight for customer’s attention in the vast pool of internet content, without a good visual it’s highly unlikely to stand out in the online world dominated by Google, Facebook and Instagram. If we add the fact that Covid-19 pandemic has drastically accelerated digitalization and moved many jobs into virtual space, it’s evident that any additional tool for online world is more than welcome. Among a variety of online applications such as Canva, Pixlr and Stencill, Photoshop was and still remains a golden standard for technical and visual literacy.
